LinkedIn Marketing

Note: Our article on optimizing your LinkedIn Profile Headline has been updated and expanded on LinkedIn. For the most current version—including new visuals, updated tips, and advisor insights—click here to read it on LinkedIn.   The updated article:   Explains why your LinkedIn Profile Headline plays a critical role in first impressions Shares actionable tips […]

Exceptional performers in any profession differentiate themselves from their peers by having developed a unique skill, product, or service.  A heart surgeon might have developed a new technique that makes it less risky to repair a heart valve.  A high rise construction engineer may know how to design tall structures to withstand strong earthquakes.  Several […]