Guaranteed issue life insurance policies may be of interest to applicants who are otherwise not insurable. It is important for applicants to evaluate the premium costs relative to the benefits provided. Some plans require ongoing premium payments and it is possible a policyowner ends up paying more in premium than the eventual death benefit payout. Most guaranteed issue insurers are set up to work with consumers directly – see the links below. If you focus on the senior market and wish to offer guaranteed issue coverage on a regular basis, consider getting set up with a GI insurer directly.