Grow Your Business
One way to grow your business is to add new clients. This initiative requires you to find ideal prospects, and to convert them into clients. Once they have become clients, you can then expand the scope of your relationship by introducing additional services. Let’s identify several modern methods you can deploy to accomplish both. They are easy to implement quickly, and without cost.
Identify Ideal Prospects
There are many ways for you to identify individuals you might consider ideal prospects, whether they are dentists, lawyers, or construction company owners. One excellent free tool, LinkedIn, gives you the opportunity to build narrowly focused filters that give you immediate access to thousands of them. With a captivating profile that positions you as a specialized financial strategist, you’ll be able to connect with many of them. If you are not currently using LinkedIn, take another look. Many newer financial advisors, especially those who started their careers during the Covid-19 lockdowns, have built successful practices via their strategic deployment of LinkedIn’s marketing resources.
Turn Prospects into Warm Leads
Once you’ve connected with a prospect, you need to nurture that fragile relationship to build trust. With a bit of research on LinkedIn, other social media channels, or your prospect’s company website, you can learn a lot about their interests. Use that knowledge to engage them based on their priorities.
Convert Warm Leads into Clients
As you become familiar with your warm leads, refine your messaging further. What’s interesting to them? Deliver time-sensitive content throughout the year. Is there a tax deadline? Should they consider a Roth conversion? Our News You Can Use section features up-to-date tax-saving and other financial tips curated from credible third party sources. The Wall Street Journal now provides free access to select articles. You and your clients can access them without being subscribers. Use the articles to underscore the value of the solutions you offer.
Deepen Client Relationships
Once you have succeeded in converting a prospect into a client, keep your name and ideas in front of them. Deepen your client relationship by offering your investment clients risk management solutions – and vice versa. Use News You Can Use and Business Development Resources to build upon your early interactions. Your clients will help you grow your business as they learn about additional services you offer.
To learn more about these resources, talk to your CPS Advantage representative or request a consultation by email. Let’s put our heads together and figure out how you can leverage our industry’s top resources to grow your business.